13 February 2012

If you are not egotistical you will welcome the opportunity to learn more.

John Templeton


There has been a lot of talk lately that corporations are people. I think instead, it would be much more helpful for people to start viewing themselves as corporations.

This is a trick I use to avoid my ego and think about things I’m doing in a strategic objective way. I get out of my head, and take a 10,000 foot view of what’s going on at Solomon Corporation. As the CEO, what opportunities should my company pursue, and what challenges are the workers at Solomon Corp. facing. What is Solomon Corp. doing seriously wrong, and what steps has the company taken to improve.

Watch some reality tv and you’ll see an exaggerated example of how great people are at deluding themselves and completely avoiding or denying reality. If you think that every other human on the planet has this problem, but you don’t, then I have a very attractive bridge to sell you. Looking at yourself as a corporation, takes the humanity out of the equation, and leaves you with the cold hard facts.

What is the brand image of your company? Do people think your company is reliable and trustworthy? Is your corporation making enough money, and if not, what steps is the company taking to fix that?

As an example, for the past few weeks Solomon Corp. has spent way more time reading other people’s blogs than writing in the company blog. So, this morning, instead of booting up google reader, I went straight to work and wrote this post.

Spend five minutes thinking about yourself as a corporation, and let me know how it goes in the comments.